Episode #10: Lean Analytics for Large Companies with Ben Yoskovitz

September 23, 2018

Ben Yoskovitz is the co-author of Lean Analytics, a guide for organisations who want to use data to grow new businesses faster.

Ben has been the VP of Product at GoInstant, acquired by Salesforce in 2012, he was the founding partner at Year One Labs, an early stage seed acecelerator based in Montreal. One of the companies that came through the program, Localmind, was acquired by Airbnb.

He’s also made 15+ angel investments and runs the Instigator Blog which focuses on lean startup, product management and entrepreneurship.

Our discussion covers the following and more:

- origins of lean analytics

- defining the one metric that matters

- what does success look like?

- analytics for non-tech companies

- analytics for large companies

- how much data do you need to make a decision?

- knowing when to pivot or persevere

- how lean analytics can help product speak finance's language

- machine gun testing v targeted testing

- using lean analytics in small markets to support the
exploration of disruptive innovation

 

Show Notes:

For more on Ben Yoskovitz head to InstigatorBlog.com.

You can purchase Lean Analytics (book) here: https://amzn.to/2QTnruH

 

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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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