Episode #156: Growth Hacking with Sean Ellis

October 3, 2018

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars.

Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon.

Sean is co-author of Hacking Growth, How Today's Fastest-Growing Companies Drive Breakout Success. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.

Topics Discussed:

-Sean’s definition of growth hacking

-On being the first marketer and Dropbox and how the company went viral

-North Star Metric (NSM)

-Can large, traditional organisations hack growth?

-Is Growth Hacker the new VP of Marketing?

-GrowthHackers.com and how to select and prioritise from the treasure trove of growth hacks found there

-Sean’s new book, Hacking Growth

-Pre-ordering Teslas

Show Notes:

Twitter: @seanellis

Website: GrowthHackers.com

Get the book: https://amzn.to/2QxscJV

LinkedIn: linkedin.com/in/seanellis

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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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