Episode #180 - The Peril of Social Media Algorithms

October 3, 2018

Today, an important observation I’ve made this week.

Regular listeners will know that I’m a prolific blogger, if I can use that term, of sorts, having published over 200 blogs in the past couple of years.

Some perform really well, others not as well - and that’s just the nature of creative pursuits.

And more recently, I noticed an influx of people post long-form, often narcissistic status updates on lInkedin following a predictable formula, separating each line by an entire line spacing and often running about 30 lines long.

It turns out that Linkedin picks up on this in its algorithm and serves it up to a much wider audience and therefore such posts have the ingredients to go viral.

This can be both a blessing, for content creators who are taking advantage, but also a curse, because Linkedin, seemingly makes no effort to distinguish between quality content and for lack of a better word, garbage.

I recently posted a tongue in cheek status update on Linkedin calling out everybody posting such long-winded, devoid of substance posts, and did so using the same formula...and low and behold, this rant, which took me all of 20 seconds to think up, has now amassed in just 3 short days almost 1,000 likes and 100,000 views.

Meanwhile, a 3,500 word article I published a week earlier on an alternative to business cases to explore disruptive innovation is sitting at just over 100 likes and has not been getting anywhere near the same level of distribution from Linkedin even though hours of critical thinking and years of learning and experience went into it.

The lesson here is, be intentional about where you consume your content from and don’t place too much faith in algorithms to serve up the best, most value adding and relevant content - not yet anyway.

As the late, great Zig Ziglar used to say - you are who you are because of what you put into your mind - so guard your mind with your life!

That’s it for another week of Fast Fix Friday, have an epic weekend!

---

Listen on iTunes @ goo.gl/sMnEa0 

Listen on Stitcher @ www.stitcher.com/podcast/future 

Listen on Google Play @  bit.ly/FSGoog

If you've got any questions on this podcast feel free to send an email to steve@collectivecamp.us or tweet me on Twitter @steveglaveski or @future_squared

Follow me on Instagram: @thesteveglaveski

Like us? It'd make our day if you took 1 minute to show some love on iTunes, Stitcher or Soundcloud by subscribing, sharing and giving us a 5 star rating.

To sign up to our mailing list head to www.futuresquared.xyz

For more information on Collective Campus, our innovation hub, school and consultancy based in Australia and Singapore check out www.collectivecamp.us

Subscribe to Futuresquared

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form

About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

Future Squared 2018
Powered by Collective Campus
Thanks! You've subscribed!
Oops! Something went wrong while submitting the form.