Episode #22: Rand Fishkin on Online Marketing for Large Companies...and Whisky.

September 23, 2018

Rand Fishkin uses the ludicrous title, Wizard of Moz. He's founder and former CEO of one of the world’s fastest growing software companies Moz, an online marketing platform that is worth more than US$120M.

He’s a board member at presentation software startup Haiku Deck, co-author of a pair of books on SEO, and co-founder of Inbound.org.

Rand's an unsaveable addict of all things content, search, & social on the web, from his multiple blogs to Twitter, Google+, Facebook, LinkedIn, and a shared Instagram account. In his miniscule spare time, he likes to galavant around the world with Geraldine and then read about it on her superbly enjoyable travel blog.

In this episode we talk:

- content marketing for large companies

- funnel optimisation

- lean marketing tactics

- Japanese and Australian whisky

 

Show Notes:

MOZ: Moz.com

Rand's Profile: Moz.com/rand

Follow Rand on Twitter: @randfish

Whiteboard Friday - Visualizing the Marketing Funnel: https://moz.com/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday

 

 

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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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