Episode #299: How to Build Authority and Systemize Your Business with Matt Wolfe and Joe Fier

April 2, 2019

Welcome back to Future Squared for a special mid-week double trouble episode, as I bring you not one, but two guests.


Joe Fier is a creative who came to the table with a video editing turned outsourcing business. He’s damn good at creating custom marketing roadmaps to skyrocket client sales results. Matt Wolfe is a systems and tech optimization guy who is a fanatic about content repurposing strategies. He’s famous for SEO, data analysis, split-testing and conversion optimization. Together, they are the founders of Evergreen Profits, which they’re building to become the largest online content marketing platform this side of Neil Patel.

They also host the popular Hustle & Flowchart podcast, which I was fortunate enough to appear on just last week.


I’ve enjoyed getting to know both Matt and Joe and had a lot of fun geeking out with them about all sorts of topics, including:

  • What the secret to their enduring business relationship is (they’ve worked together for more than 10 years)
  • How the guys go about systemitizing their business so that they can focus on what they call their zones of genius; and
  • How to build authority in a particular domain when you’re starting from ground zero


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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley books, Time Rich, and Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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