Episode #340: Storytelling and Hip-Hop with Raj Nathan

May 27, 2019

Raj Nathan is a hypeman - no, he doesn’t wear a clock around his neck like Flavor Flav - he’s a startup hypeman, and his mission us to help companoes not suck at pitching and telling their story, so they stand out to customers and investors, and stand apart from competitors and pretenders.

He’s the founder of Startup Hypeman, host of the Startup Hypeman podcast, and, as you’ll learn, he’s also a rapper, and yoga instructor.

We explored a number of topics in this conversation, including:

  1. How to tell better stories to sell what you do
  2. What the ideal sales call looks like, especially in the SaaS space; and, most importantly
  3. The merits of old skool v new skool hip-hop

With that, give it up for my guest, straight outta Chicago, Illinois, Raj Nathan.

Topics Discussed:

-      Raj’s background

-      80s v 90s v 00s hip-hop

-      The compelling intersection of entertainment and business

-      Why stories matter

-      How to tell better stories

-      SaaS demo calls

-      Elevator pitches

-      The Hamilton Broadway show

Show Notes:

-      Wen: StartupHypeman.com

-      Twitter: @rajnation / @startuphypeman

-      Insta: @rajnation / @startuphypeman


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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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