Episode #367: Becoming Indistractable with Nir Eyal

November 29, 2019

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

In a world of distraction, the ability to become indistractable offers us a serious competitive advantage.

Nir and I unpacked numerous topics on this show, including:

  1. Why our being so easily distracted goes deeper than our devices
  2. How toxic workplace cultures sacrifice our potential to do great work; and
  3. Nir’s four-step, research-backed model to become indistractable

With that, I bring you Nir Eyal.

Topics Discussed:

  • Why most distractions come from within
  • Why the ability to disconnect is the true scarce resource of the day
  • Internal triggers
  • External triggers
  • Variable rewards (a slot machine in our pockets)
  • Why time management is pain management
  • Evolutionary programming
  • How identify can influence behaviour
  • How do we re-imagine the internal trigger?
  • How to build new habits
  • The 10-minute rule
  • Traction v Distraction
  • Hacking back external triggers
  • Dysfunctional company cultures and productivity
  • What people can do to take back their time in the workplace
  • Making pacts

Show Notes:

  1. Hooked: https://amzn.to/33rYLP3
  2. Indistractable: https://amzn.to/37HBrzO
  3. Twitter: @nireyal
  4. Web: NirandFar.com
  5. Book info: NirAndFar.com/Indistractable
  6. Schedule Maker: https://nirandfar.com/schedule-maker/
  7. Summary article: https://www.nirandfar.com/skill-of-the-future/
  8. Distraction Guide: https://www.nirandfar.com/distractions/
  9. Habits vs routines article: https://www.nirandfar.com/habits/


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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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