Episode #372: Seth Godin on Navigating Business and Life

March 5, 2020

Seth Godin needs no introduction but I am going to give him one anyway.

He is the author of 19 books, and over 8,000 blog posts.

He’s a pre-eminent name in the world of entrepreneurship and marketing.

He has founded several companies including altMBA, The Marketing Seminar, Squidoo, and YoYoDyne which he sold to Yahoo! For US$30M.

In 2018, he was inducted into the Marketing Hall of Fame.

With such an enormous body of work, it was hard to know where to start preparing for this interview, but I spent our 45 minutes together trying to shine a light on apparently conflicting beliefs.

How do we strive for more, while also accepting who we are?

Does having a Plan B mean that we don’t go all in on Plan A?

Does hiring for culture fit mean that we destroy creativity?

We explored questions like these that trascend both life and business, so strap yourself in for some rapid fire learning with the one, the only, Seth Godin.

Topics Discussed:

-       Striving for more versus acceptance of self

-       Having a Plan B versus going all in on Plan A

-       Navigating uncertainty

-       Overcoming rejection and adversity

-       Build an MVP or build something remarkable?

-       How to identify your smallest viable market

-       How to save time for rewarding pursuits

-       Persist or quit in the face of negative feedback?

-       Hire for culture fit or diversity of thought?

-       Does setting up shop in Silicon Valley kill creativity?

-       Why Netflix and Apple don’t make good benchmarks for early-stage entrepreneurs

-       Kevin Kelly’s 1,000 true fans

-       The K12 school system and what’s broken with education

-       Signaling: good signal v bad signal?

-       Why social media followers aren’t real followers

-       Why depriving employees from the ability to make decisions is wrong

Show Notes:

Web: seths.blog

IG: @sethgodin

Biz: AltMBA, TheMarketingSeminar

Pod: Akimbo.me

The Growth Faculty Seminar:


15 May 2020

International Convention Centre

9:00 - 1:15


18 May 2020

Melbourne Convention and Exhibition Centre

9:00 - 1:15

Tickets at thegrowthfaculty.com


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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley books, Time Rich, and Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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