Episode #373: Turning Customers into Fans with David Meerman Scott

April 3, 2020

David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.

He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.

His latest books, Fanocracy: Turning Fans into Customers and Customers into Fans, unpacks how some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear. They embody the most powerful marketing force in the world: die-hard fans. The book has been endorsed by the likes of Seth Godin and its foreword was written by Tony Robbins.

We discussed:

1)     The difference between a fan and a customer

2)     How neuroscience plays a significant role when it comes to turning people into fans

3)     How to build your tribe, even if you’re a completely virtual company

We explore examples of fandom ranging from companies such as Me Undies, Hagerty Insurance, Microsoft, through to the Grateful Dead, Iron Maiden and Radiohead, so strap yourself in for a conversation on how to build your tribe of devoted fans.

Show Notes:

Amazon: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004 [1]

Audiobook: https://www.audible.com.au/pd/Fanocracy-Audiobook/0593148517

Web: Fanocracy.com | Davidmeermanscott.com

Twitter: @dmscott

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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley books, Time Rich, and Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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