Most of us are familiar with Maslow’s Hierarchy of Needs. The theory on psychological health is now almost 70 years old, but rings as true today as it did when it first emerged in 1943. It is even more pronounced today with the emergence of millennials in the west who tend to chase purpose rather than just profit, in stark contrast to prior generations, a testament to having already met their other needs.
One could draw parallels between this hierarchy and the hierarchy of needs when it comes to innovation within a large company.
In this FFF, I dig a little deeper into what I’ll dub the Hierarchy of Needs for Corporate Innovation.
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Steve Glaveski: www.steveglaveski.com
Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.
Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.
When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.