Episode #66: Increase your Return on Optimisation (ROO)

September 21, 2018

Many might remember the story of Eric Moussambani, the ‘Olympic swimmer’ from Equatorial Guinea who took 1:52.72 to complete his 100m swim at Sydney 2000, more than twice that of his nearest competitor. Before the Olympics, he had never even seen a 50m long pool, took up swimming eight months prior and practiced swimming in a lake.

In this episode of Fast Fix Friday I talk return on optimisation, or ROO. Companies often get obsessed running A/B tests to optimise their marketing funnels, but, are they optimising the wrong thing? Optimising early, during problem and solution definition, generates a much higher return than optimising late, particularly if you've defined the problem incorrectly.

Many of us are not all that different to Eric and I'll explain why. ---

Listen on iTunes: goo.gl/sMnEa0 

Listen on Stitcher: www.stitcher.com/podcast/future

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About steve glaveski

Your host and occasional cybernetic organism, Steve Glaveski, is committed to helping people better navigate the growing uncertainty that technology change brings, in order to survive, thrive, create more value for the world and lead more fulfilling lives.

Steve is the CEO and co-founder of innovation accelerator Collective Campus, founder of children's entrepreneurship program Lemonade Stand, author of Amazon best-seller The Innovation Manager's Handbook and the Wiley book, Employee to Entrepreneur, investor in blockchain based fractional property investment platform Konkrete and is a keynote speaker and startup advisor.

When not fighting T-1000s Steve can be found in the gym, hiking, skating at the beach, attempting standup comedy, at a heavy metal show or socially lubricating at a whisky bar.

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